Neustreet X
Benjamin Fainlight, ghostwrite - Creating Fashion, Understanding Culture and Building StockX
Episode Summary
Benjamin is an experienced entrepreneur with demonstrated history in the consumer goods and culture industries. He is currently VP Brand & Partnerships for ghostwrite, a new collectibles company focused on collectible toys that tell stories. Previously, Ben was Director, Global Cultural Marketing at StockX and Head of Marketing at Try Your Best. Ben has also set up his own fashion brand.
Episode Notes
Time Stamps:
- (1:19) - Introduction to Ben and his background in fashion
- (4:23) - How Ben has witnessed the evolution of fashion, streetwear, and culture
- (6:42) - Joining StockX and analyzing the company's impact on culture
- (10:51) - Ben's work at StockX as Director of Global Cultural Marketing
- (17:40) - Balancing different stakeholders in the sneaker world - from collectors to resellers to investors
- (20:53) - The current state of the sneaker resale market
- (25:50) - Changes in the competitive landscape of sneakers and streetwear
- (32:28) - The story behind ghostwrite and their vision for the future
- (35:45) - The brands, artists, and designers that inspire Ben
- (43:33) - Closing thoughts from Ben and where to find ghostwrite
Find Benjamin and ghostwrite:
- On their website = https://temporary.company/
- On Instagram = https://www.instagram.com/fainlight/?hl=en
- On Instagram = https://www.instagram.com/_ghostwrite_/
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