Neustreet X

Chris Burns, ARCH - A Sneaker Analyst's Take On Resale, Retail, Nike, and More

Episode Summary

Chris Burns is a sneaker industry analyst, writer, and professor. From his website www.arch-usa.com, Chris writes content as a catalyst for conversation around the marketing and business aspects of the sneaker industry. Chris has written "Nike's Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail" and "Sneaker Resale & Retail in the New Normal," which are available in both Paperback & Kindle. Chris founded ARCH after running one of the best sports recruitment sites in the country from 2004 to 2010. While operating the CCB Sports Network, Chris also launched Sho-Shot footwear and apparel as a license holder. Chris has also run a successful third party marketplace generating over 2.5 million dollars on Amazon from 2011 to 2016 and has worked as an adjunct Professor at UT Austin.

Episode Notes

Time Stamps:

• (1:11) - Introduction to Chris and ARCH
• (5:56) - What perspective ARCH offers people on the sneaker market
• (9:52) - The dramatic reduction of Nike accounts and how Nike's retail strategy has evolved
• (16:02) - The economics of Nike's e-commerce vs. physical retail and moving to technology
• (24:55) - How sneaker market share is going to be more spread out across more brands + "The Nike Castle"
• (28:59) - Analyzing Adidas and bullish perspectives on the brand
• (36:24) - Nike Refurbished and a hot take on challenges in the sneaker resale market
• (35:18) - Evolving trends in sneaker culture over the last ten years
• (46:35) - Closing thoughts from Chris and where to find ARCH

Find Chris and ARCH:

• On LinkedIn = https://www.linkedin.com/in/christopher-d-burns-mfa-3552486/
• On their website = https://arch-usa.com/

Find Neustreet:

• On our website = https://neustreet.com/
• On Twitter = https://twitter.com/realneustreet
• On Instagram = https://www.instagram.com/realneustreet
• On TikTok = https://www.tiktok.com/@neustreet

📰 Subscribe to the Neustreet Newsletter: https://www.neustreet.com/media/newsletter/