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How P00LS Brings Culture, Community, and Web3 Together - Melanie McClain, Head of Community and Founder of Blurred Lines

Episode Summary

Melanie has been a music executive for over a decade, from helping launch YouTube Music and leading hip-hop and African music playlist programming for the U.S. to being named a 2021 Billboard Change Agent for signing Grammy winning and international award winning talent at the music company, Secretly Group. Her work has focused on analyzing cultural trends, developing marketing strategies, and building authentic connections with cultural vanguards. P00LS is your gateway to Web3, from NFTs to the metaverse and beyond. They partner with creators + brands to create their own social tokens. In this conversation, we spoke about 🚀 The origin story of P00LS, ⚡️ How P00LS utilizes Web3 to enhance fan engagement, 👀 How cultural relevance impacts commerce, 🙏 Blurred Lines and how Melanie got into the music industry, 🔥 How the music industry has changed and how fandom has changed.

Episode Notes

Time Stamps:

(0:40) - Introduction to Melanie and P00LS
(5:09) - How P00LS is looking at how Web3 affects the concept of fan loyalty and engagement
(9:56) - Bringing Web3 to a broader, more mainstream audience
(16:12) - How Melanie's connection to culture helped bring her into Web3
(19:36) - How cultural relevance impacts commerce
(24:05) - Blurred Lines and how Melanie got into the music industry
(31:00) - How the music industry has changed and how fandom has changed
(40:30) - Supporting up and coming musicians and valuing tastemakers
(44:01) - Closing thoughts and where to find Melanie/P00LS

Find Melanie and P00LS:

On Twitter = https://twitter.com/Melknee
On Instagram = https://www.instagram.com/melknee/
On her website = https://melaniemcclain.com/

Find Neustreet:

On our website = https://neustreet.com/
On Twitter = https://twitter.com/realneustreet
On Instagram = https://www.instagram.com/realneustreet
On TikTok = https://www.tiktok.com/@neustreet