Neustreet X

Jordan Shamir, Yofi - How Businesses Deal with Sneaker Bots, Resellers, and Fake Accounts

Episode Summary

Jordan is the CEO & Co-Founder of Yofi, a start-up that helps brands prioritize their consumers to increase lifetime value, brand affinity, and data fidelity. Previously known as Bot-not, Yofi started off as software to help brands deal with sneaker bots, with some founding team members previously part of the bot mitigation team at Nike. Since then, they've evolved into a product that eliminates checkout bots, loyalty abusers, and resellers in e-commerce.

Episode Notes

Time Stamps:

• (1:24) - Introduction to Jordan and Yofi
• (3:17) - Sneaker botting 101 and how botting applies to other collectibles
• (8:31) - How brands feel about reselling culture and the demand for botting.
• (15:19) - How organizations like the New York Giants to Adidas to Taylor Swift should think about digital identity
• (20:46) - What's next for Yofi and working with retail brands
• (25:53) - The team behind Yofi and their previous experiences
• (28:29) - The future of botting in e-commerce
• (31:12) - Lollipop arbitrage and understanding consumer economic preferences across collectibles
• (38:01) - How data can affect how retail investors and brands make decisions
• (42:06) - Closing thoughts from Jordan and where to find Yofi

Find Jordan and Yofi:

• On LinkedIn = https://www.linkedin.com/in/jordan-shamir/
• On their website = https://www.yofi.ai/

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• On our website = https://neustreet.com/
• On Twitter = https://twitter.com/realneustreet
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• On TikTok = https://www.tiktok.com/@neustreet

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