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Kyle Smith, NFL - Building The NFL's New Fashion Vertical

Episode Summary

Kyle Smith is a Fashion Content Strategist at the National Football League (NFL). Kyle has been instrumental in creating the NFL’s fashion vertical, working across multiple departments such as Social Programming, Consumer Products, Player Engagement, PR/Communications, and Cultural/Influencer Marketing.

Episode Notes

Time Stamps:

• (1:15) - Introduction to Kyle and his beginnings as a stylist
• (4:40) - What value does the NFL see in the fashion vertical
• (10:18) - Working with different NFL players and their particular goals
• (14:35) - How fashion brands think about working with NFL players
• (19:00) - Are NFL players interested in streetwear and sneakers?
• (22:41) - Kyle's personal interest in the fashion world
• (28:06) - The global mixing of fashion and sports
• (33:30) - Growing new audiences like women and international audiences
• (36:39) - Surprising things about working at the NFL
• (41:22) - Closing thoughts from Kyle and where to find him (and the NFL)

Find Kyle:

• On LinkedIn = https://www.linkedin.com/in/ksmith93/
• On Instagram = https://www.instagram.com/kyleforserious/?hl=en

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• On Twitter = https://twitter.com/realneustreet
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• On TikTok = https://www.tiktok.com/@neustreet

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