Neustreet X

Your Ultimate Crash Course On The Global Sneaker Business - Matt Powell

Episode Summary

We interview Matt Powell from The NPD Group, who is one of the world's leading sneaker analysts with 40+ years of industry experience. We talked about ⚡️ the real value of sneaker collabs for brands, 🏀 the history of Air Jordan releases, 🔥 the origins of drop culture in sneakers and streetwear 📈 sneaker resellers and sneaker bots, 🌏 the future of sustainable fashion and supply chains, 👟 the overall sneaker industry landscape, 🛍 working with John Elway, Wayne Gretzky, and Michael Jordan, 📈 the huge opportunity in women's footwear and much more...👀

Episode Notes

Show Notes:

(0:30) - Introduction to Matt and NPD Group - his 40+ years of industry experience in sneakers, sporting goods, and retail
(1:51) - Working for MVP.com with John Elway, Wayne Gretzky, and Michael Jordan
(7:56) - His journey into market research, consulting, and more
(10:45) - Matt's macro-level take on the footwear industry, Covid, and women's footwear
(16:20) - How collaborations like Travis Scott's bring value to sneaker brands and the history of Air Jordan releases
(21:15) - The origins of limited shoe supply, streetwear drop culture, and more
(24:20) - Talking to Josh Luber about starting Stock X
(25:36) - The future of the Nike SNKRS app and Adidas Confirmed app
(28:48) - The landscape of brands competing against Nike and Adidas
(32:38) - Sustainable fashion and footwear
(35:24) - Matt's take on NFTs
(37:19) - Closing thoughts on women's footwear and the overall sneaker industry
(38:15) - Where to find Matt and the NPD Group

Find Matt + The NPD Group:

On LinkedIn = https://www.linkedin.com/in/mattpowellanalyst/
On Twitter = https://twitter.com/NPDMattPowell
On their website = https://www.npd.com/about-npd/industry-experts/matt-powell/

Find Neustreet:

On our website = https://neustreet.com/
On Twitter = https://twitter.com/realneustreet
On Instagram = https://www.instagram.com/realneustreet
On TikTok = https://www.tiktok.com/@neustreet