Neustreet X

How The Company Behind Mr. Beast Sees The Future of Media - Night Media

Episode Summary

We interview Giacomo Zacchia from Night Media (the world's most exciting modern talent management company), 🍔 the story of Mr. Beast Burger, 🖼 ZHC's NFT drop, 🍬 the Rare Candy 'nerdcore' collectibles marketplace, 📺 the value proposition and storylines of the UFC, 🥊 how fighters like Conor McGregor, Jake Paul, and Francis Ngannou think about marketing themselves, 🏎 the dramatic rise of Formula One in the US, 🔥 the role of content and culture in growing sports, 💸 the pros and cons of being a modern creator and much more...👀

Episode Notes

Show Notes:

• (0:30) - Introduction to Giacomo and Night Media - how a modern talent management company works vs. a traditional talent agency
• (8:30) - Giacomo's cerebral love for the UFC
• (15:52) - The storylines and marketing playbooks of fighters, athletes, and celebrities
• (22:57) - Collecting all the unopened shirts of Marvin Vettori 
• (25:08) - Giacomo's take on the Creator Economy - from William Morris Endeavor to Night Media
• (33:13) - Giacomo's love for Formula One and why F1 is succeeding today
• (38:37) - Night Media Projects: Rare Candy 'Nerdcore' Collectibles Marketplace
• (43:22) - Night Media Projects: ZHC's NFT Drop
• (47:30) - Night Media Projects: Mr. Beast's Beast Burger
• (52:02) - Where to find Giacomo and closing words on Collectibles, Neustreet and Night Media

Find Giacomo + Night Media:

• On LinkedIn =  https://www.linkedin.com/in/giacomozacchia/
• On their website = https://night.co/
• The Creator Economics Podcast Episode about Mr. Beast Burger = https://anchor.fm/creator-economics-podcast/episodes/How-We-Launched-MrBeast-Burger-eo4dg3

Find Neustreet:

• On our website = https://neustreet.com/
• On Twitter =  https://twitter.com/realneustreet
• On Instagram = https://www.instagram.com/realneustreet
• On TikTok = https://www.tiktok.com/@neustreet